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Amanda Nordblad

What’s your story?

Meet Amanda Nordblad, the designer behind our latest collection Modern Eclectic.

Tell us, who are you?

I am a very creative and happy person! I got the fascination for patterns and design early on and decided already in the beginning of high school that I would become a designer in one way or another. Since then, I have strived towards that dream for many years and worked hard along the way. The dream came true and now it's my job to create and I love it!

What inspires you?

I sometimes feel like a sponge that absorbs all sorts of impressions and then my brain starts processing and connecting everything I’ve seen and experienced. Usually, I have a gut feeling that guides me in what I create, a vision of what it should be and what it should look like. It can be a trip, a walk, a movie, music, a picture, or meeting a person who evokes that feeling.

What are you up to when you are not designing wallpaper?

I like to spend my free time with my family and friends, walk around in nature, grow my allotment, and sing. I also really enjoy spending time at home and work on things around the apartment.

How does it feel to see your wallpapers in people's homes?

It feels great to see the wallpaper in someone's home! It's like the finest of compliments. The very first time was when I was at a friend's house, and they had decorated their newly made children’s room with my wallpaper. There was so much thought and love put into every part of that room and they were so excited to soon meet their baby. I was very honoured that my wallpaper was included in this big event of their lives.

 

“It feels great to see the wallpaper in someone's home! It's like the finest of compliments.”

 

I also like the fact that somewhere, a wallpaper that I have created is part of someone’s everyday life. I believe that wallpaper creates that cosy feeling we need when we get home.   

What does the process look like when a wallpaper is created?

There is a process I always go through. Simplified, it means analysing, visualising, and concretising. I first start by defining the scope, e.g., setting a theme and figure out what purpose the wallpaper should have. After that I start sketching out different ideas. There must be a framework to work within, otherwise there may be too many and too scattered ideas. Then begins a journey of adding, rethinking, and removing alongside many micro-decisions.

The latest collection, Modern Eclectic, is full of colour and pattern. What inspired you when you created it?

The inspiration behind it was classic English influences with their rich world of combinations of patterns and colour in the interior. It was also a sense of optimism that inspired me after a year characterised by the pandemic. We need some colour and fun after this. I wanted to create a collection that was expressive but at the same time find a balance so that the wallpapers don’t become “overpowering”. 

 

“It was also a sense of optimism that inspired me after a year characterised by the pandemic.” 

 

What is your favourite wallpaper that you have designed?

Swanlake! It was one of those patterns that I longed to do for a long time. I wanted to create a pattern inspired by William Morris but in a version suitable for children's room. It was a lot of fun to create!

What is your best tip for someone who wants to put up wallpaper but is afraid it will be too much patterns?

If you’re worried about it being too much with a patterned wallpaper, but still want something other than white walls, then I would choose a wallpaper that goes tone-on-tone. That way the colours in the wallpaper don’t stand out from each other too much. However, that doesn’t necessarily mean it has to be neutral colours. I believe it all depends on how much contrast there is in the wallpaper that determines how prominent the wallpaper will be in the room.

Wallpapering a feature wall usually has the opposite effect from what we might think. A patterned feature wall in contrast to all-white walls reinforces the feature wall and makes it much more prominent. Instead, put wallpaper on all walls of the room or pick a colour from the wallpaper for the other walls. That way the whole room will harmonize with the wallpaper. My best tip is to dare! Try different designs and find your own style. Create your personal home and ignore what others think or do.

“Try different designs and find your own style. Create your personal home and ignore what others think or do.”

Modern Eclectic

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