Our story

Our story

We all have a story to tell, this is ours. It’s difficult to describe where we stand today because we’re constantly moving. At Perswall we don’t want to stand still. We want to grow in pace with the surrounding world so we can deliver up-to-date, high-quality products that reflect our customers, and their stories.

From a house to a home

For us, there is a difference between a house and a home. A home tells a story, your story. Perswall is a lifestyle brand in the premium segment that helps you create a home that reflects you and your story.

“ We constantly work to discover new innovative ways of telling stories that reflect our customers, so more houses can become homes. ”

From Borås with love

Our wallpaper is digitally printed on high-quality, non-woven paper in our factory in Borås, Sweden, by skilled staff. We only print on demand which means that we don’t waste any resources and that each order is measured to fit your home perfectly.

Challenging the wallpaper industry

Perswall was founded in 2006 and is today a part of Embellence Group, a leading company group with over 100 years of experience within the wallpaper industry. This gives Perswall a strong foundation to develop the wallpaper industry and make it more accessible. Therefore we constantly work to discover new innovative ways of telling stories that reflect our customers, so more houses can become homes.

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